There are many ways to support Discover Goodwill’s employment and life engagement programs.


A cash gift can come in the form of an outright gift, a pledge or a planned gift that generates income. All cash gifts are tax deductible as provided by law. Visit our Financial Donations page to give online.


Donating long-term appreciated securities may allow you to avoid capital gains taxes and receive a charitable income tax deduction. To transfer securities to Discover Goodwill Foundation, please contact Bonnie Martinez at (719) 785-9203.

Matching Gifts

More than 8,000 employers nationwide offer matching gift programs that provide an easy way to double or triple your contribution. Even past gifts, and gifts from retirees and spouses, are sometimes eligible for a match. To find out if your company will match your gift, contract your Human Resources office for a matching gift form to submit with your contribution.

Real Estate

Before you sell real estate, consider a new option. If you’d like to help fulfill our mission, your property opens the door to a unique giving opportunity: donate the property to us. You can give the property outright (and still live in it for the rest of your life), place it in trust or give it by will. All of these methods will enable you to enjoy personal financial benefits while supporting our work in a meaningful way.

Retirement Plan Assets

Tax-deferred retirement plans, such as IRAs, 401(k) and 403(b) accounts are a major factor in financial and estate planning as well as gift planning due to their tax-deferred nature. Since the tax is deferred on these assets, at death they are potentially subject to both estate taxes and income taxes. If the transfer of the retirement accounts to the surviving family members is not handled properly, the retirement assets could be subject to as much as a 65% combined tax.

As a result of this tax pitfall, many individuals are using retirement plan assets to make gifts to tax-exempt organizations, such as Discover Goodwill Foundation. Currently, the most efficient way to pass retirement plan assets is at death by naming Discover Goodwill Foundation as the designated beneficiary on the retirement account documents. The beneficiary designation can be for a fixed dollar amount or a percentage of the retirement account. Lastly, you can insert instructions into your Will or revocable trust stating that charitable contributions should be made first from the retirement plan assets before any other assets are used. Fulfilling charitable bequests with retirement plan accounts avoids the potential taxes on these accounts.

Amazon Smile

Amazon SmileWhen you buy online through AmazonSmile, you can elect to donate a portion of your purchase to Discover Goodwill. Amazon will automatically donate a portion of your eligible purchase to Discover Goodwill, at no additional cost to you! Visit your AmazonSmile account to see how your donations grow with each eligible purchase!

Gift & Estate Planning

Gifts made as part of your estate plan, which often benefit you now and Discover Goodwill later, are known as planned gifts. Benefits of gift planning may include reducing your taxes, increasing your annual income, perpetuating your family name and fulfilling Discover Goodwill’s mission.


Remembering Discover Goodwill Foundation in your will or revocable trust allows you to make a significant gift and maintain control over your assets during your life. The terms of your will or revocable trust are flexible and can be changed throughout your lifetime should you decide to modify your charitable bequests.

The charitable bequest can either be a fixed dollar amount, a percentage of the total estate or a percentage of the residual estate.

Sample Bequest Language

Gift of specific dollar amount: 

“I hereby give to Discover Goodwill of Southern and Western Colorado Foundation the sum of $________.”

Gift of specific percentage of estate:

“I hereby give ____% of my estate (or “my Trust assets” if using a Living Trust) to Discover Goodwill of Southern and Western Colorado Foundation.”

Bequest with Discover Goodwill as Contingent Beneficiary:

“In the event any of my above-named beneficiaries have not survived me, I hereby direct their shares to be distributed to Discover Goodwill of Southern and Western Colorado Foundation.”

The Good Will Society

The Good Will Society

The Good Will Society was formed to recognize and thank individuals who believe and invest in our future by including Discover Goodwill of Southern and Western Colorado Foundation as a beneficiary of a planned gift through their estate.  Membership is granted with written notification that you have included Goodwill as a beneficiary in your will, trust, retirement plan, insurance policy or other life income gift.  No minimum gift amount is required.

The Good Will Society member benefits
  • Invitations to The Good Will Society social events
  • Opportunity to establish a named endowment in your name or the name of a loved one
  • Recognition on our Friends of Goodwill Recognition Display and in our Annual Report (optional
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We need your support now more than ever. Please help us and give now.
By Executive Order from Colorado Governor Jared Polis, Goodwill guests over the age of 10 are required to wear a face covering while in our stores. Thank you for your cooperation and understanding!

Retail and Donation Centers Holiday Hours
Day before Thanksgiving: Regular operating hours • Thanksgiving: CLOSED
Christmas Eve: Close at 5 p.m. • Christmas: CLOSED
New Year's Eve: Close at 5 p.m. • New Year's Day: CLOSED
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