Goodwill Introduces New Name Emphasizing Expanded Presence and Community Impact

Goodwill Industries of Colorado Springs is now “Discover Goodwill of Southern and Western Colorado.” The well-established nonprofit has changed its name to better represent its expanded mission and regional presence. Created in 1961 with one retail center and 28 employees, Goodwill has grown to nine retail centers and 13 donation centers throughout the state that help fund 20 diverse programs dedicated to improving the lives of tens of thousands of individuals each year. 

Goodwill’s new title is joined by a new logo that illustrates the organization’s steady growth, progressive mission, strategic and diverse programs, and strong community presence. The word “Discover” invites individuals to actively explore and participate in Goodwill’s many human-service programs reaching beyond its traditional retail and donation centers—including a first-of-its-kind life skills program for individuals with learning challenges titled “Possibilities,” launching this May at Goodwill’s new Garden of the Gods campus. 

“Over the years, Goodwill has experienced unprecedented growth programmatically, operationally and geographically,” shared Karla Grazier, Goodwill’s president and CEO. “We literally have outgrown our former name taking into account our expanded mission and extended operations in the southern and western portions of Colorado—including Grand Junction, Fountain, Cañon City, Woodland Park and, beginning later this spring, Pueblo. Discover Goodwill of Southern and Western Colorado fits us like a glove, an item which we are always happy to accept at any of our donation centers. Nearly 90 cents of the proceeds from every glove, sweater, desk and other items we receive and sell is used to change lives for the better.”